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Best Tips to Get More Clients for Your Law Firm

  • May 28, 2024
  • 6 min read
Best Tips to Get More Clients for Your Law Firm

It doesn’t matter whether you just got out of law school or whether you just opened your law firm – there is one thing that your law school never taught you, which is how to get clients. Of course, you were taught how to advocate on behalf of a client – but that is not real life. 

So, you have graduated, passed the bar, and even joined a company or formed your own company but you have no idea about how to get clients. 

The following tips can help you get more clients. 

Address Concerns before They Are Raised 

When communicating with your potential clients, you might be following a script – and if you aren’t landing a client – it means that you need to tweak the script. The thing is that after loads of fine-tuning your script, and after a period of time – especially if you have just started your career – you will soon develop a loose script that can help you convert a whole lot more potential clients into clients. 

The principle behind your script should be very simple. You should be addressing and anticipating the concerns that you know that the potential client has before they even bring those concerns up. This is key – if you can address the problem even before it is raised – then you won’t have to hype up your skills as a lawyer. 

The fact that you can anticipate the problem even before it is raised depicts that you are skilled and experienced and that you understand the potential client. 

Build and Maintain Trust

Once you are in a position where you can raise the problems and address your client’s anticipations before they get addressed, you get into a better position where you can build and establish the necessary trust that leads you to convert your potential clients to clients. 

To build a trusting relationship with your potential clients, you want to walk the potential clients to the solutions that can help them achieve their goals. 

The following steps can help with building trust and a strong relationship with your clients:

  • Set proper expectations from the very onset. 
  • Maintain a good communication flow by being responsive. 
  • Care for your clients by being on their side. 
  • Be the best lawyer that you can be.
  • Advocate for your clients. 

Present Yourself as a Specialist 

If you want to get more clients as a lawyer, you need to have a very niche-oriented practice that is specialized as narrowly as you possibly can. For instance, if your law firm handles catastrophic medical malpractice but you position yourself as a birth injury lawyer as a way to promote what you are a specialist in.

The thing is that you have to be a specialist in something to succeed in this world. 

You Have to Get Online

To get more clients, you have to get online. To be a thought leader, you want to be active on LinkedIn. By being active on LinkedIn, really what you are doing is that you are putting out helpful information about what your ideal client would consume. 

While you are on LinkedIn, you can also follow attorney coaches who put out tons of content on how to get clients. Apart from getting active on LinkedIn, you should also get into various Facebook groups because the truth is that your potential clients are coming online and they are shopping for you as an attorney.

This aspect indicates the need to establish an online presence so you can position yourself as an expert in the type of lawyer they are looking for. 

Leverage Marketing – Hire a Marketing Team

To get more clients, you want to become an absolute master at marketing, which means that you should immerse yourself in marketing and learn everything that you possibly can from people or marketing businesses who know the rules.

You can also avail of the services of GAVL Marketing who specifically specialize in marketing and promoting law firms like yours. Also, we recommend attending every marketing conference you can and learning as much as you can about digital marketing, traditional marketing, and every other aspect of marketing that can help you spread the word and get more clients.

Don’t be afraid of criticism, and sign up for a masterclass so that you can learn it from people who are doing it ten times better than you. 

Associate with People Who Are Better than You 

You need to hang out with people who make more money than you. The thing is that if you hang out with people who are not that successful – you are in the wrong place. Ideally, you should be in the room where you are the dumbest person in the room, and everyone else is so far above you that you cannot even understand what they are saying.

This is the only way you will know that you are indeed in the right place. You get the point – you should be with people who are making ten times the amount of money that you are making. This is also the key to knowing how little you know, and this is how you will build system after system to help you get more clients. 

Document Your Cases

Another tip that can help you get more clients as a lawyer is by documenting your cases. The point is that you should document your journey, and the way you do that is by going to your law firm web profile and making sure that it lists all the things that you have done recently.

Of course, you will use an ethical disclaimer that all results aren’t always the same. However, make sure that when a client is looking for your potential client is looking for you – you kind of fit with what they are looking for, and you can get the cases that you want to get.

On that note, when documenting your cases, every three months – take a look at what cases you have worked on, what clients you have served, and what wins you have gotten. Everyone wants to pick a winning lawyer, which is why your profile should reflect that you are a winner. 

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Alyona Jain